Never forget this important fact: its always about money. And when it comes to companies, its always about profit.
With that in mind, I heard earlier that Mike Hukabee was going on about how he lost respect for for the fil-a chicken shop. The reason was because they "always stood on principle" and their faith come first. But blah, blah, they are kowtowing and no longer give to certain charities, and blah, blah, blah, and maybe they'll even open on Sundays! The horror.
He wants to make it about something its not. This is about money.
With the exception of a few single-owner companies, *every* company will do what's in their financial best interests. Maybe their beliefs can fit within the profit motive, but that can't last if they if there are others (particularly shareholders) involved.
In a changing world, evolving (pun intended since this relates back to religion) and adapting is a part of business. If there is more money to be made by changing something about the business, a company will go all in.
As I said, never forget, its always about money.