Everyone is looking to collect data on everything we do. Its a weird world, where our digital footprint is used for literally everything. And every big company wants to control that data and profit from it.
Apple has car play, and Google has android auto. These are both nicely coded software built to give a great customer experience - and collect data that Apple and Google can use to their advantage. And Apple has created the capability to take over most current cars - allowing them to control the interface and obviating the need for the car company's software.
But the auto manufacturers aren't too happy with this arrangement. I've noted in the past that your car collects all manner of data about you and your car - from driving habits, to location, to speed, to what you say inside the cabin. And they can - and do - sell this to anyone who is interested, including insurance companies, who have started to use this data to individualize your insurance rate.
And the worst of it is that you can not opt out.
As this continues to evolve, the car manufacturers are hiring some number of people that write software that isn't that great in customer experience, and for which they can charge you more to use, all while selling all the data about you - thus profiting on every part of it. And the aim is to stop you from using Apple and Android products on their infotainment systems. Its a strange time isn't it?
Everyone wants to profit off our data.
