Why editing matters

In a recent issue of Ad Age, there was an article about how AI needs to evolve when dealing with social media, so that people get more relevant information, rather than it being packaged for financial reasons. The person being interviewed says that we shouldn't assume technology will solve the problem.

Later in the issue, there's another article about facial recognition and all the patents that are out there. They talk about how they can directly reach out to consumers and include some items that clearly suggest that technology will solve the problem.

Ummmm. Maybe they should hire an editor.