Monday, May 8, 2023

Missing the point…

Disney made an announcement this afternoon about vacation packages, for trips beginning in January, 2024.

And the bloggers seemed to have focused on the wrong things.

Disney said that the dining plan would be returning. Everyone was looking forward to the return of a free plan. But Disney didn't say "free dining," just a tiered plan. Perhaps it will wind up being included in the vacation package, but I'm sure it will be relatively expensive. But people will, ahem, eat it up. Assuming it's included in some way.

One thing Disney is particularly adept at is selling something to the paying public and telling them how great it is. Even if it is actually not a cost effective thing - because it's all about how you position it.

The second part was something that actually made me chuckle. "Disney is doing away with the reservation system" …. The fine print part was "for date based tickets; other tickets will still have to make a reservation"

If you are buying a vacation package, and have dates to visit. And you select your park (which is a component of the booking). Then you are, in effect reserving a date. Even if you don't call it a reservation.

And for annual pass holders, you still need to help them plan so you still need a reservation. But I'd wager they'll change the name from reservation to something else so they can say that did away with reservations.

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