Target is confusing

I used to like shopping at target. They were better than the competition and felt customer friendly. 

These days, shelves seem bare at times. Products aren't of the same quality. There aren't many people working in the store. And the self checkout is a pain. 

Then there was an issue of some gift cards whose balance got zeroed out for reasons no one could explain. Customer service confirmed that they weren't used and weren't transferred. They just got taken away. Many calls were needed to recover a fairly small (but still important) amount of money that, well, target stole from me. 

I've had a few occasions recently where I looked up something online, then went into a store to purchase that item; but the price was higher in store than online. 

So the only option was to purchase it, and then go to the customer service area and have them do a price adjustment. 

But how stupid is it that their online price is different? And you have to look it up to see what the price is. How consumer UNfriendly. 

To buy an item for which they can see the price and I can see the price, I have to jump through hoops. 

Then tonight, the day after Halloween, I saw the opposite. For some reason, this product was marked down 70% in store (and truth be told $15 is probably too much to pay for it, but whatever). But online it's only 15% off.

Whaaaa?

How does that work?

Target kind of sucks right now.