ESPN's new streaming app could replace cable for some but may end up costing them more

There's some greed in here…

ESPN is launching a direct-to-consumer service of their networks, including all live sports they offer for the low, low price of $30 per month.

Which is quite the change from their original business model (still in effect, to this day, with cable) at about $4 per month, per subscriber. 

Now I know costs have gone up.  And I know that the promise of $4 from every cable tv consumer was a move to ensure they had operating capital, and they will have a smaller base….but wow $30 a month seems like a huuuuge increase. 

https://www.npr.org/2025/05/13/nx-s1-5396864/espn-streaming-app-cost