Lay's is making a big to-do about making some changes to their products, and more specially the packaging.
On the one hand they note that
42% of people who enjoy Lay's don't realize they're made with real, farm-grown potatoes.
Which would suggest that people are stupid. So they are hilighting the potato on their packaging. Which, if you look at any packaging they've used in the last 30 years always has shown potatoes on them… so I'm not sure how that helps.
And on the other hand, it's clear that they are dancing around the fringes of the dunderhead in health and human services wants in his quest to reduce food dyes and additives. They don't mention this specifically, but they do want to be more transparent. So sure, sure.
It's just weird that they made such a big splash and the media ate it up. (See what I did there?)
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