The problem they identified was that at football matches, where many people converge, there is a strain on the cellular network and most fans experience latency.
So they employed an AI solution - and for the record, this seems like an appropriate use of the technology - to best manage the network.
In their testing, fans were able to get real time match data and stream video without buffering. And media outlets were able to communicate out information.
It's actually pretty cool.
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