I made a recent visit to the Disney theme parks, and was struck by how everyone was so focused on their phones, and the next thing they were going to do, that they missed out on living in the moment.
And with the price increases, and these "extras" you can add on for a fee (I'm looking at you Lighting Lane), you can see why people want to maximize their time in the parks.
Then, just to drive the point home, I got a survey from Disney that asked for my opinion about the technology they use and the relative cost of buying these extras. Its clear that they are sensitive to what they are doing, but they are letting market forces drive them.
By the way, I did notice on this visit that there were a fair number of guests who hired Disney's own tour guides, which I suppose makes some sense because there's more of a return on that investment; they can navigate you around the park. I had a chance to chat with one CastMember who was waiting for his guided family and he told me that particular family was pretty happy with how it was going and they got to see everything they wanted to that day.
But.... its more complicated than that of course. I happened to catch this video, where the host does a good job of laying it all out there, and wonders why Disney is ruining their theme parks.
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