The messaging around Covid is wrong.

I read this article about the Covid messaging, and, yeah, Our messaging is totally flawed. 

https://www.statnews.com/2020/08/26/covid-19-messaging-is-wrong-americans-arent-listening/

But here's the funny thing: as I look back to March, when we first got sent home in order to "flatten the curve," the rational part of my brain knew this was just to get us on the right path. It wasn't the final answer, and there was still work to do. 

But the emotional part, that feeds on stories, news, and my own desires to go about my life saw it differently. Sure, we'd still have things in place, but we'll come up with better methods for testing and tracing and be able to balance. 

And as I look back, I realize that the emotional part was a little wishful - at least in part because of the messages we were getting. 

My rational brain kept telling me that we were in this for the long haul. And people are inherently selfish and stupid. And there was nothing whatsoever being done to effectively manage the spread. 

And I can see why people don't get the science part. It's an unseen "enemy" and their odds are generally good. And there's no sensational story here. No villain to hate. So it's easy to go with the emotional idea. Reopen the economy! It's a hoax anyway!

But I keep going back to the realization that a plane disappears with 150 people on board and it's a mystery that captures everyone around the world. Around 4,000 people died on 9/11. And we changed security and people were okay with it. 600,000 Americans died in WWII and we were motivated to deliver, to ration, to work toward something. 

We're at just under 200,000 dead from the virus. 10s of Millions infected. 

And we're arguing over whether we should wear a mask. 

You bet messaging is wrong.