WAPO declines to endorse a candidate

… in spite of it being clear who they planned to endorse. I mean duh. 

Jeff Bezos bought the Washington post some years ago, and has mostly left it alone. In a general sense, his politics have been fairly neutral and he maybe even leaned a little more liberal for whatever that may be worth. 

But then comes a consequential election and he decides that the post should take sides. They shouldn't endorse a candidate. 

And why? One might assume it's about those clicks (and associated revenue). By not endorsing a candidate, his paper can be the controversy. Supporters of both candidates would talk about it and read articles and he would remain successful. 

Only the math didn't work. 

The tagline of the paper is "democracy dies in darkness" and here he was, in a way, thwarting that very democracy. 

Suck it, Bezos. 

https://www.thedailybeast.com/jeff-bezos-overrode-his-own-publisher-to-kill-washington-posts-kamala-harris-endorsement/