Plant based waterproof materials

Here's a product that is being developed which is based on cellulose and will break down naturally (and relatively quickly) which could upend the single use plastic industry. 

As one researcher points out, this is a positive step but changing behaviors away from single use materials should be the ultimate goal. 

https://www.newscientist.com/article/2475826-plant-based-waterproof-material-could-replace-single-use-plastics/