Tuesday, January 14, 2025

More bad reporting

Macy's recently announced a plan to close underperforming stores.  

They made the announcement and listed off the stores. That got picked up and media outlets ran with a headline "Macys closing!" and proceeded to list locations of stores that sure didn't seem to fit with "underperformance."

Since that didn't seem right, I looked at the addresses for stores in Florida.  And discovered that these were not Macy's stores, but rather Macy's Furniture stores, which are not your traditional storefronts.

I guess technically they are Macy's stores, but they were created as stand alone stores that only sell furniture.  They are large and expensive to run - and have been considered for closure for quite some time.

But the headline that Macys is closing is more salacious and requires no research.  That is just lazy and sad.  And again shows that no one can do an ounce of research.

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