I find this story interesting.
Ford had a fantastic idea when they announced an electric F150 pickup truck. They knew what their customers wanted, and leaned into that through their design and advertising.
It had so much potential.
But then the pandemic came and it caused some serious supply chain issues, especially with the computer chips they needed. Trucks sat in a parking lot, mostly finished.
And then another whammy: dealers played all sorts of games. Some thought the idea of electric was stupid and actively denigrated the trucks. Others decided they could use the shortage to boost profits and charged outrageous premiums to those who wanted the electric truck.
The third strike came when a design flaw was discovered. In some specific situations, the truck would just stop working. It could be while parked or while at a traffic light. And there was nothing the driver could do. It didn't take long for that to go viral. And though they have fixed it, the negative press lingers.
So here we are. The ceo might kill the brand. It's understandable but kind of sad.
As I said. So. Much. Potential.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.