Thursday, March 20, 2025

Another company doing the wrong thing

Ben and Jerry's was founded by a couple of former hippies. And their world views were decidedly liberal. 

They ran a good company and espoused their views through their marketing. It was at the core of their business 

In 2000, they sold out to Unilever, but they had an agreement that they could continue to run as they always had.

In the acquisition agreement, Unilever agreed to carry on the company's tradition of engaging "in these critical, global economic and social missions"


Ben and Jerry are no longer involved in day-to-operations, but the (until recently) current CEO followed the same rules of the road. 

And then Unilever decided that he wasn't doing what they wanted and fired him. (And the mouth breathers celebrated of course). 

If you read through the article it seems quite clear it was because he was being a social activist, contrary to company views. 

https://www.fastcompany.com/91301964/ben-jerrys-ceo-fired-unilever-social-policy-liberal-views

So. If you want to do something about this the answer is to avoid unilever products. What they are can be found here:

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