Sales are down. Stock price was plunging. And people hate the cars because of the guy.
The obvious answer for the company is to remove him as the CEO.
But…. Because he is the shadow president, there's another option. First step is to whine a lot. Then, he opted to use the White House as a showroom (because nothing screams decorum like branding at the highest level of government). And finally he got his BFF to slap tariffs of 25% on any cars not made in the United States. Which is all of his electric competition. And most of the other cars.
Voila. Stock price goes up like magic!
Talk about manipulating everything to your advantage. Sigh.
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